I want to ask about conversions.. can u suggest me what can i do. i think my customers dont act like they clicked on ad and buy on that URL. maybe they will close browser go to shop and so on… what kind of conversions will be best for me to track ?
Tracking conversions accurately is crucial for measuring the effectiveness of your advertising campaigns and optimizing your marketing efforts. Since customers might not make immediate purchases after clicking on your ad, it’s essential to track multiple types of conversions to get a comprehensive understanding of your campaign’s impact. Here are some conversion types you can consider tracking:
- Purchase/Transaction: This is the most direct and important conversion type. Track completed purchases on your website. This can be done by setting up conversion tracking on the “Thank You” or order confirmation page that appears after a successful purchase.
- Lead Generation: If your website collects leads through forms or sign-ups, track the submissions of those forms as conversions. These could be inquiries, requests for quotes, newsletter sign-ups, etc.
- Phone Calls: If customers often call your business to make inquiries or place orders, track phone call conversions. Google Ads allows you to set up call tracking to measure the number of calls generated by your ads.
- Store Visits: If you have physical stores, you may want to track when online interactions with your ads result in visits to your brick-and-mortar locations. Google Ads offers store visit tracking for eligible advertisers.
- Engagement Metrics: Although not direct conversions, tracking engagement metrics like time on site, page views, or specific actions (e.g., watching a video, downloading a guide) can provide insights into user behavior and the effectiveness of your website.
- Cross-Device Conversions: Many customers use multiple devices before making a purchase. Tracking cross-device conversions can help you understand the full impact of your advertising efforts.
- Assisted Conversions: Sometimes, a single ad click may not lead directly to a conversion, but it might play a role in the customer’s decision-making process. Analyzing assisted conversions can give you insights into the overall contribution of your ads.
- Custom Conversions: You can set up custom conversions based on specific actions or events on your website that are valuable to your business. For example, if you have a unique process for checkout, you can track users who complete specific steps leading to a purchase.
When setting up conversion tracking, ensure that the tracking tags are correctly implemented on the relevant pages of your website. Also, set realistic attribution windows that consider the time it takes for customers to convert after clicking on an ad.
By tracking these various conversion types, you’ll gain a better understanding of how your advertising efforts influence customer behavior, even if they don’t make immediate purchases after clicking on your ads. This information can guide your optimization efforts and help you make data-driven decisions to improve your overall marketing strategy.
