The client’s market has an extremely large number of competitors (30+) as it is at the crossroads of many different industries. Pressure is intense since the client wants to invest a very specific budget and get the maximum performance.
In a highly competitive environment, every detail counts in order to obtain good quality scores and get the highest impression share for the lowest price.
The creation of targeted ads was the first step. Taking advantage of our copywriter skillset and the knowledge we gained after several meetings with our client to identify the competitive features of our business, we created ads with a high CTR.
At the same time, we optimized the landing page by changing key points, both technically and architecturally. The result was a rich, easy to navigate page that had a large conversion rate despite the ad having started only a couple of days prior.
After 20 days, we had already achieved an impression share close to 50% when all other competitors were at 20-45%. The performance of the ad was also apparent from the client’s side who couldn’t wait for the summer to pass so as to increase his budget and acquire the entire market share.
In a competitive market with more than 30 competitors, we can dominate the market with the minimum budget required. This is achieved by optimizing the ads that will lower the ad spend and bring our client the maximum result possible.
Learn more about Google Ads, the service we at Leader Online provide, and call us to plan your own development strategy together.—
by Simon Koss – Google Partner Premier, SEM & Analytics Business Trainer
