The client wasted money by targeting general and wrong keywords on both Google’s search engine and Google’s display network.
Leader Online organized the campaign and targeted the correct keywords with targeted ads which raised the campaign’s CTR by 184% in just one month, while reducing the client’s budget by as much as 80%, from € 1400 to just € 268.
At the same time, the conversion cost, that is, the cost of the sale of a product was reduced by 66%. So while the customer needed 37.92 € to sell a product, Leader Online dropped that amount to 12.80 €. This increased the customer’s margins on the product and also saved € 1,132 for that month.
The client paid huge sums of money to Google Ads which drained his funds and he was looking for a solution. In July, he had paid 1,400 € and 1,248 € in June, while Leader Online in August spent only 268 € for Google advertising. And all this during August. We got more by spending less money. Let’s look at the results of the campaign for the targeted keywords that are of interest to the customer.
By precisely defining the targeted keywords and creating content and product-related ads, Leader Online was able to increase the customer’s impressions in searches for the keywords that interest him. Having a budget reduced by 80% in August, we managed to display the customer’s ads for 77% of the relevant searches, while in July the client had spent 1,400 € and had only reached 16,81%. Leader Online increased impressions by 358%.
Also, we increased the CTR of ads for relevant keywords that were of interest to the customer from 3.55% to 4.51% (27% increase). At the same time, the percentage at the top of the page increased by 0.66%. All this with a budget of just € 268 instead of € 1,400.
Learn more about Google Ads, the service we at Leader Online provide, and call us to plan your own development strategy together.
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by Simon Koss – Google Partner Premier, SEM & Analytics Business Trainer
