The customer is in a highly competitive market where there are more than 10 competitors are targeting the top 3 positions in Google Ads. Up until Leader Online took over, the customer invested € 10 a day and the result was the 5th position with an impression share below 10%.
Simon Koss undertook Landing Page optimization alongside the Ads Campaign optimization in order to improve the quality scores for each targeted keyword.
After a series of improvements to both the landing pages and the overall website, the results were impressive for both the Ads performance and the improvement seen in the client’s daily business life.
Maintaining the same budget, the customer was at the top of the list as regards to impression share while permanently securing 1 of the top 3 positions and 27% of the first place.
Without changing the amount the client invests in, we managed to bring him to the top of the Google search results for the keywords we targetted and increased the ads performance dramatically, which was converted into phone call towards the business and a significant increase our client’s customers.
Seeing the significant difference in performance while maintaining the same budget, the customer decided to invest more by expanding advertising efforts for additional keywords. Because the amount he spent so far was flowing back, he has decided to additionally invest money in keywords with less competition but equally as important for his activity.
By following the same optimization logic on the page as well as in the ads, we were able to give the customer the first place for the secondary keywords he targeted.
Learn more about Google Ads, the service we at Leader Online provide, and call us to plan your own development strategy together.
by Simon Koss – Google Partner Premier, SEM & Analytics Business Trainer
