The Question:
I wanted to ask you…
1. Should we always add 1 keyword per AD group, or can we add a few keywords in the ad group that are related/similar? What do you recommend?
2. Will that influence the quality scale from 1/10¿?
3. In the case we add 3-4 similar keywords from the main topic, shall we always add a title for the add with the main keywords of each keywords? or just the more important one?
Let me know your best answer please, I would like to do things right and the score to be as high as possible, and the things about adding a few keywords together that are similar, or individually, stopped me a bit to think about this.
The Answer:
When it comes to structuring your Google Ads campaigns and ad groups, there is no one-size-fits-all answer, as different strategies can work depending on your specific goals and the nature of your business. However, I can provide you with some general recommendations that might help:
Keyword Grouping:
It’s not mandatory to have only one keyword per ad group. In fact, it’s quite common to group together closely related keywords within an ad group. This can make your ad groups more manageable and allows you to create more targeted ad copy.
Grouping related keywords together enables you to craft ads that are specifically tailored to that group, leading to higher ad relevance.
Quality Score:
Quality Score is influenced by various factors, including ad relevance, landing page experience, and expected click-through rate (CTR). Having closely related keywords within an ad group can contribute to higher ad relevance, potentially positively impacting Quality Score.
Ad Copy:
When you have multiple similar keywords in an ad group, it’s a good practice to include these keywords in your ad copy. This helps in making your ads more relevant to the user’s search queries.
You don’t necessarily have to include all keywords in every ad, but having a mix of ads with specific keyword mentions can enhance your ad relevance.
In summary:
Group related keywords together, but it’s not necessary to limit it to one keyword per ad group.
Craft ad copy that includes relevant keywords from the ad group.
Continuously monitor performance and adjust your strategy based on the data you gather.
Remember that the ultimate goal is to provide a relevant and positive experience for users. Regularly analyze your campaign performance, test different strategies, and make adjustments based on the data you collect to optimize your Google Ads campaigns.
