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The total impression share in my auction insights does not total 100%. Why?

The QUESTION

The total impression share in my auction insights does not total 100%. That means that all my competitors are not being shown in auction insights. Is there a way to find the others, or add them manually;

The ANSWER

There is nothing wrong with this. Auction Insights isn’t supposed to show you every competitor for your ads. It shows only the statistically significant competitors. There are lots of possible reasons that may this happen. It might be a completely different keyword that happens to broad-match into the same search or maybe their budget is low.

by Simon Koss – Google Partner Premier, SEM & Analytics Business Trainer

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What can i do in Google Ads if I have Lower Budget than Expected?

What can i do in Google Ads if I have Lower Budget than Expected?

Reached 1st Place among 12 Competitors Without Increasing the Client’s Google Ads Budget

Reached 1st Place among 12 Competitors Without Increasing the Client’s Google Ads Budget

1st place in Google Ads among 31 competitors

1st place in Google Ads among 31 competitors

We reduced our Google Ads costs by 80% while boosting performance by 184%

We reduced our Google Ads costs by 80% while boosting performance by 184%

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