Our client started a new business by opening a private tutoring chain throughout Athens. During the end of August the new website he created with a different company did not have the traffic the client expected, so he decided to invest in Google Ads to attract new customers.
Leader Online performed basic optimizations to the website by leveraging the experience we have in websites creation, so as to increase our traffic from Google’s search engine (SEO) while creating a targeted campaign for specific keywords.
Because Google Ads was an advertising option our client was not accustomed to, he decided to start by investing 150 € per month in a market where the competition is investing at least 350 € – 850 € per month.
After customizing the site’s architecture and content to match the keywords that were important to our client, we proceeded to organize and “build” the Google Ads campaign.
Competition in this industry is fierce, which meant that we had to manage the 150 € budget very carefully so as to not even waste a single euro.
By building highly targeted campaigns for our client’s keywords, we managed to beat the competition both in position and in search engine rankings.
Our customer’s Google ad appeared in 60% of relevant searches on google with an average ad position of 2.4 reaching the top of the list.
The results were astounding as far as the registrations were concerned as we managed to reach a targeted audience that enrolled in the client’s lessons which led to the classes being full of students.
The CTR ranged from 5.94% to 28.57% for the targeted keywords, while the ROI reached 346%, leading our client to double and then triple the amount he invests in Google Ads to target other keywords and markets.
Learn more about Google Ads, the service we at Leader Online provide, and call us to plan your own development strategy together.
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by Simon Koss – Google Partner Premier, SEM & Analytics Business Trainer
