Google Ads Audit is a solution. You don’t leave the account to third parties, you don’t get involved in long-term and dubious training, you seek an opinion from an expert and consider it along with other elements and data.
However, each strategy has its own continuation, meaning the consultant may want to set up campaigns differently than you do.
Google Ads today is a combination of technical knowledge, experience in combining effective campaigns, and collaboration to ensure campaign success.
We provide a Google Ads Audit, and it has several advantages.
A Google Ads audit is a comprehensive review of your Google Ads account to evaluate its performance, identify areas for improvement, and ensure that your advertising efforts align with your goals. Here are the key steps typically involved in a Google Ads audit:
Account Structure: Review the overall structure of your Google Ads account. Ensure that campaigns, ad groups, and keywords are organized logically. Evaluate the use of ad extensions and make sure they are implemented where relevant.
Campaign Settings: Examine campaign settings, including targeting options, bid strategy, ad scheduling, and budget allocation. Check for appropriate geographic targeting and device targeting settings.
Keywords and Match Types: Assess the relevance and performance of keywords. Look for opportunities to add or remove keywords based on performance. Review match types to ensure they align with your advertising goals.
Ad Copy and Creative: Evaluate the effectiveness of ad copy. Check for relevance, clarity, and alignment with landing page content. Review the use of ad extensions and test new variations to improve performance.
Quality Score Analysis: Examine the Quality Score of your keywords. Address any issues that may be affecting your Quality Scores, such as ad relevance, landing page experience, and expected click-through rate.
Conversion Tracking: Verify that conversion tracking is correctly set up. Ensure that you are tracking relevant actions, such as form submissions, purchases, or other valuable interactions. Check for any discrepancies in conversion data.
Bidding and Budgeting: Evaluate bidding strategies and adjust them based on performance goals. Review budget allocation across campaigns and make adjustments as needed.
Ad Extensions: Check the use of ad extensions and their performance. Ensure that relevant extensions, such as site link extensions or callout extensions, are utilized.
Competitor Analysis: Analyze the competitive landscape. Evaluate how your ads compare to competitors and identify opportunities to differentiate your messaging.
Landing Page Analysis: Review the landing pages associated with your ads. Ensure they provide a good user experience and are relevant to the ad content.
Performance Metrics: Analyze key performance metrics such as click-through rate (CTR), conversion rate, cost per conversion, and return on ad spend (ROAS). Identify trends and patterns in the data.
Ad Schedule and Geographic Targeting: Evaluate the performance of ads during different times of the day and in different locations. Adjust ad scheduling and geographic targeting as needed.
Budget and ROI Analysis: Assess the overall budget allocation and return on investment. Identify opportunities to optimize spending for better results.
Recommendations and Action Plan: Summarize findings and provide recommendations for improvement. Develop an action plan based on the audit results.
