This is the problem with large agencies: anonymous approach and frequent changes.
The advantage of collaborating with a small agency or a freelance professional specialized in Google Ads is that you have direct contact.
I always want to talk to clients about their accounts because Google Ads is 50% technical success and 50% marketing.
It’s not a magical tool that succeeds on its own; it requires collaboration.
Large agencies may rely heavily on Google’s automation and follow their guidelines. They may not enter manual mode or optimize based on performance marketing.
At the end of the day, Google Ads is a collaboration between two people: one who knows the tool well and the other who knows their industry. Together, they work and grow.
