Determining how much to charge for managing Google Ads can depend on various factors, including the scope of services you provide, the level of expertise and effort required, and the specific agreement between you and the client. Different agencies and freelancers may have different pricing models. Here are a few common approaches:
Percentage of Ad Spend:
Charging a percentage of the client’s ad spend is a common model. This percentage can vary but is often in the range of 10-20% of the monthly ad spend. For example, if the client invests $400 in Google Ads, and your fee is 15%, you would charge $60.
Fixed Monthly Fee:
You can charge a fixed monthly fee for managing the Google Ads campaign, regardless of the ad spend. This could be based on the complexity of the campaign, the services you provide, and your expertise.
Combination of Percentage and Fixed Fee:
Some agencies use a combination of a percentage of ad spend and a fixed monthly fee. For instance, a fixed fee for management services plus a percentage of the ad spend.
Performance-Based Pricing:
Another approach is to tie your fees to the performance of the ad campaign. This might involve setting specific performance targets (e.g., cost per click, conversion rate) and receiving bonuses if those targets are met.
Setup Fee:
Some agencies charge an upfront setup fee to cover the initial work required to set up the Google Ads campaign.
When considering your pricing, it’s essential to communicate clearly with the client and ensure that the terms are mutually agreed upon. Factors such as the competitiveness of the industry, the client’s goals, and the ongoing management and optimization efforts required should be taken into account.
Remember, the key is to provide value for your services and align your pricing structure with the client’s expectations and the market norms in your industry.
