The QUESTION
How can I know competitors bid? I know Google doesn’t show that but perhaps there is a third party tool that could do that. Which one do you recommend? I have checked spyfu, but it seems that they have data only for UK and USA, or I have been missing to see something there?
The ANSWER
We advise using “Auction Insights” from Google Ads dashboard. The Auction insights report shows data about your performance with other competitors. Even if you had competitors bid, it is not enough. In Google Ads, you cannot increase your ad position just by simply increasing your bid. In the course, explained in detail, the strategy we follow in order to have the best performance regarding the competitors.
by Simon Koss – Google Partner Premier, SEM & Analytics Business Trainer
