The QUESTION
My Google Analytics is empty, is that because my website has no traffic? Do I need to install the Google Tag on the website/each page?
The ANSWER
With Google Analytics you can identify which is the best audience to target. So, it is necessary to link a website or eshop with it.
Check out if you have linked the accounts among Google Ads and GA.
Another reason, you may not have data is because you haven’t set up Google Analytics on your site. This process is a developers job. You have to communicate with him.
by Simon Koss – Google Partner Premier, SEM & Analytics Business Trainer