Hi I am currently working with a Real State company that sells condos in Punta Cana but targets leads in USA specifically in the states of:
California, Delaware, Florida, Georgia, Maine, Maryland, Massachusetts, New Jersey, New York, North Carolina.
This is the website: **https://canarock.info/
My interest in sending you this question is if you could help me with some keywords or campaign recommendations to increase significantly the performance.
Certainly, I can provide some general advice on creating a Google Ads campaign for your real estate company targeting leads in the specified states. Here are some steps and recommendations:
Keyword Research:
- Location-Based Keywords:
- Use location-specific keywords such as “Punta Cana condos,” “condos in Punta Cana,” “Punta Cana real estate,” etc.
- Incorporate the targeted states into your keywords, like “California luxury condos in Punta Cana” or “Florida beachfront condos in Punta Cana.”
- Long-Tail Keywords:
- Include long-tail keywords to capture more specific searches, for example, “luxury beachfront condos for sale in Punta Cana” or “golf course view condos in Punta Cana.”
- Ad Group Organization:
- Group keywords logically into ad groups based on themes such as location, property type, amenities, etc.
Ad Copy:
- Highlight Unique Selling Points:
- Emphasize what makes your condos unique, whether it’s the location, amenities, or special features.
- Use Location-specific Language:
- Incorporate language that resonates with the target states. Mention proximity to attractions, climate, or lifestyle.
- Call to Action (CTA):
- Include a clear CTA in your ad copy, such as “Explore Punta Cana Condos Now” or “Find Your Dream Condo in Punta Cana.”
Landing Page Optimization:
- Match Ad Content with Landing Page:
- Ensure that the content on your landing page aligns with the ad copy and provides relevant information.
- Mobile Optimization:
- Many users may be searching on mobile devices, so make sure your website and landing pages are mobile-friendly.
- Lead Capture Form:
- Have a clear and user-friendly lead capture form on your landing page to encourage visitors to inquire.
Geo-Targeting:
- Set up location targeting in your Google Ads campaign to focus on users physically located in the specified states.
Ad Extensions:
- Use ad extensions like site link extensions to provide additional links to relevant sections of your website, such as floor plans, amenities, or a contact page.
Monitoring and Optimization:
- Regularly review your campaign performance and adjust bids, ad copy, and keywords based on what is driving the most leads.
Remarketing:
- Implement remarketing campaigns to re-engage users who have visited your website but didn’t convert.
Ad Schedule:
- Analyze when your target audience is most active and schedule your ads to run during those times.
Remember to continuously monitor the performance of your Google Ads campaign and make adjustments as needed to optimize for better results. It’s also essential to stay updated on industry trends and adjust your strategy accordingly.
