Hello. your course was very good and thanks to share experience and knowladge. I have one question. I’m working Apple’s authorised resseler company and we sell Apple Producs. (Keywors is rly expensive how i calculated) what will be better to create Dynamic Search Campaign and Exclude my & Competitors domains to get clics on products like iphone, macbook, ipad and so on. (Create another campaign for this domain competition) or choose one or two keyword to beat competition ? /..
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Hello! I’m glad you found the course helpful. Now, let’s address your question regarding the best strategy for your Apple authorized reseller company’s search campaign.
Dynamic Search Campaigns (DSC) and traditional keyword-based campaigns each have their advantages, and the best approach can vary depending on your specific goals, budget, and competition. Here’s a breakdown of both options:
- Dynamic Search Campaign (DSC):
- Advantages: DSCs can be a great option if you have a large inventory with constantly changing products. This campaign type allows Google to dynamically match user searches with relevant content from your website. It can save you time on keyword research and management.
- Potential Strategy: To use DSC effectively, ensure your website is well-structured with clear product categories and descriptions. You can exclude your competitors’ domains to avoid advertising their products.
- Traditional Keyword-Based Campaign:
- Advantages: Keyword-based campaigns give you more control over which keywords trigger your ads. You can also craft highly targeted ad copy for specific products or categories.
- Potential Strategy: In this case, you can carefully select specific keywords related to popular Apple products like “iPhone,” “MacBook,” “iPad,” etc. By optimizing your ad groups and ad copy for these specific keywords, you can better control the messaging and attract potential customers.
Considerations for both strategies:
- Competition: If you have strong competitors in the Apple product space, using specific keywords may be more effective in targeting potential customers searching for those products directly.
- Budget: If your budget is limited, focusing on specific high-value keywords might be more efficient than targeting a broad range of products in a DSC.
- Performance Tracking: Keep a close eye on performance metrics such as click-through rates (CTRs), conversion rates, and return on ad spend (ROAS) to evaluate the effectiveness of your chosen strategy.
Ultimately, the best approach might involve a combination of both DSC and traditional keyword-based campaigns. Experimentation is crucial to see what works best for your specific business and objectives. You can test different campaigns, measure their performance, and adjust your strategy accordingly.
It’s also a good idea to regularly review and update your campaign settings and keyword selection to adapt to changes in your product offerings and market dynamics. Additionally, consider leveraging other advertising platforms and marketing channels to complement your Google Ads efforts and reach a broader audience.
Remember, digital marketing strategies are not static, so always be open to learning and optimizing your campaigns for the best results.
