The QUESTION
I’ve realized there is an option to set up Google Ads Custom Parameters. How can i do it? I think this is a really useful tool and will help me measuring the ads.
The ANSWER
You can insert URL parameters into your URLs so that your URLs track information about a click. URL parameters are made of a key and a value separated by an equals sign (=) and joined by an ampersand (&). The first parameter always comes after a question mark in a URL. For example, http://example.com?product=1234&utm_source=google
by Simon Koss – Google Partner Premier, SEM & Analytics Business Trainer