The QUESTION
I’m selling a product for dentists, so I want my ads to appear for dentists here in Brazil. What is the best way to create a dentist audience?
The ANSWER
Start from Remarketing to the audience that already visited your website and then create lookalike audiences or find the demographics and interests of your visitors and create some new display ads. Regarding your target audience in your Google Ads Display campaigns, you must analyze your audience and perform ads for each relative targeting option. In the end, you will compare your ads to find the best one, which targeting option performs better, and where to invest next in order to reach the ideal audience.
by Simon Koss – Google Partner Premier, SEM & Analytics Business Trainer
