SEM: Search engine marketing: All Marketing Actions we do to appear on the first page of search results.
SEO: search engine optimization – the process of choosing targeted keyword phrases related to a site and ensuring that the site places well when those keywords are part of a Web search.
Organic: the unpaid digital marketing activities
Paid: the paid digital marketing activities
Quality Score: diagnostic tool meant to give a sense of how well your ad quality compares to other advertisers
Reach: the number of Facebook users who see a specific advertising campaign
Engagement Rate: the percentage of followers or viewers that engage with a post.
Open Rate: an email marketing metric that measures the percentage rate at which emails are opened
Click Rate: the percentage of people who click on an email link after receiving an email campaign
CPA: online advertising payment model in which payment is based solely on qualifying actions such as sales or registrations
Conversion Rate: the percentage of visitors who take the desired action
GDN: Google Display Network consists of a group of more than two million websites, videos, and apps where ads can appear.
CPC: the cost paid per click
Clicks: the number of times online users have clicked on a digital advertisement
Cost: the total expenditure on the digital marketing activities
Impressions: the number of times your content is displayed
CTR: the average number of click-throughs per hundred ad impressions, expressed as a percentage
Avg. Session Duration: the average amount of time a user spends on a session
Bounce Rate: the percentage of visitors who leave after viewing a single page
Pages / Session: a website’s total page views divided by the total number of sessions in a given period
ROI: the ratio of profits (or losses) to the amount invested
USP: A unique selling point (USP) refers to the unique benefit exhibited by a company, service, product, or brand that enables it to stand out from competitors
Cost per 1000 reached: the average price an advertiser spent on every 1,000 people the ad campaign reached
Cost per 1000 impressions: the cost an advertiser pays for one thousand views or impressions of an advertisement
MAU Monthly Active Users: the number of unique users who have performed some action in an app within the last month (30 days)
