The QUESTION
Now that Average Position is gone from the stats in Google Ads, how can we measure avg position for our ads?
The ANSWER
Search absolute top impression rate and Search top impression rate inform you regarding the location of your ads on the Search engine result pages (SERPs).
Search absolute top impression share and Search top impression share help you figure out if there is any chance for your ads to reach the top (anywhere above the organic search results) and absolute top (the very first ad above the organic search results) of the Search engine result pages.
Search top impression rate
Search top impression rate is the percent of your ad impressions that are shown anywhere above the organic search results.
Search absolute top impression rate
Search absolute top impression rate is the percent of your ad impressions that are shown as the very first ad above the organic search results.
by Simon Koss – Google Partner Premier, SEM & Analytics Business Trainer
