The best education for me is the one that provides a step-by-step methodology.
There are manual trainings that explain everything they do.
There are collective trainings by many professionals together who share some of their secrets, but unfortunately not all, as their goal is to advertise their capabilities.
There are also trainings that go methodically step by step with something that works so you can start from somewhere.
In my Google Ads education, I try to follow this approach, step by step.
To learn how to safely conduct Google Ads searches, utilize the algorithm without burning money.
Unfortunately, I focus only on Google Ads. Perhaps you want a broader education for PPC that includes all media.
In any case, whatever education you pursue, there are four phases.
- You learn and apply.
- You learn from mistakes and reapply.
- You start to figure out what works.
- You are always ready to reconsider your knowledge and start again.
This is the basic manual in PPC.
