How can I exclude my ads from showing in Kids content?

The QUESTION

My product aimed at old and mature people but Google ads always show my ads to Kid content. How can I exclude them?

The ANSWER

You can exclude placements from specific ad groups and campaigns from the “Placements” page.

1. Sign in to your Google Ads account.
2. From the page menu on the left, select Placements.
3. From the menu bar above, click Exclusions tab.
4. Click the pencil icon.
5. Choose whether you’d like to exclude placements at the campaign, ad group, or account level.
6. After you’ve entered your exclusions, click Save

by Simon Koss – Google Partner Premier, SEM & Analytics Business Trainer